I began taking screenshots of the my pet’s microchip registration with Found Animals because HomeAgain keeps manipulating their records so that “their registration” comes up first which can ultimately hamper my efforts in being reunited with my previous “baby” should he become lost.
I am so utterly disgusted at the tactics that I felt it was my duty to warn others of the HomeAgain microchip scam.
I have been keeping track and here is the latest entry.
The last time I checked was 10-7 and I saw that HomeAgain had again manipulated the record.
I am checking the registry today 11-19.
It’s ironic that I thought about it today because that’s the date that HomeAgain has again manipulated their records.
I have gone into my pets microchip information and updated it. Here is the screenshot:
I will keep posting screenshots each time HomeAgain manipulates their information.
I checked the microchip today, 11-20-13 and guess what, the manipulators at HomeAgain have yet again updated the microchip registry for a dog that is not registered to them.
Check it out.
Here is the records after I updated the record at Found Animals. Notice that the Found Animals entry is now on top.
As you can see from the entry above, I had gone into the system at FoundAnimals and updated my information because on 11-20-13, HomeAgain again manipulated the database.
I made my entry shortly after midnight so the the date that the change took is 11-21-13.
It is now 6:20 p.m. on 11-22-13 and I checked the database .
HomeAgain again manipulated the database in under 18 hours from when I updated my records.
Here’s the screen shot.
I have updated my record at FoundAnimals and here is the screenshot with my entry on top.
I have contacted FoundAnimals to see if they are able to block HomeAgain from manipulating my pet’s records and will keep readers apprised.
There are a number of Microchip registries that you can choose to register your pet with.
Pet owners might think that the more services they register to the better but that is not the case.
Remember, people are mainly going to look at the first entry that comes up. Sure, there are some people that will go over and above and call everyone listed, however, with shelter staff often overwhelmed, it is doubtful that they will have the time to contact all the registries.
There are multiple databases out there with each company touting their own as the best.
Unless they are a participating business with the AAHA, the microchip used and the registry can be virtually useless.
It is my opinion that Found Animals is an excellent pet microchip registry. That is who I use and will continue to use.
They offer their service for free, because they are a non-profit and if you want to donate to their great mission, there is a link on their site.
Whichever company you do decide upon, consider selecting a company that participates in the AAHA service since it increases your chances of finding your beloved pet if lost.
As the pet microchip matured, HomeAgain was faced with lots of competition.
Some organizations, such as FoundAnimals, truly have the best of interests of pets in mind, while other companies are hoping to claim their share of the profits in the very lucrative pet microchip business and simply mimic the Home Again microchip scam model in order to make money.
The registries listed here participate in the AAHA look-up service. That’s a good thing but it’s not everything.
Save this Life. One time registration fee. No fee for Save this Life microchips.
SmartTag Microchip. Confusing. They sell dog tags and a pet notification service if your animal is lost. There is a microchip service that is offered to vets and shelters only and the cost to register is a one-time fee of $7.00. Seems like a decent service
If there are any other registries that readers recommend, please feel free to share them in the comments section below.
Let’s say that you decide not to register with HomeAgain and instead opt to register your pets microchip with another organization.
If you do, you will see firsthand the completely deceptive practices that HomeAgain employs.
The best way to illustrate is with a real-world example.
I’ve owned pets for years and used HomeAgain. I have an account with them.
When I adopted my latest shelter dog, Fonzi, less than two months ago, I went into my online HomeAgain account and tried to add in my new dog.
I was unable to and was prompted to call them because the microchip number was already registered.
HomeAgain microchip scam – microchip is already registered
Registered? How can that be? I thought the microchip was unregistered unless and until I registered it.
That’s what HomeAgain claims and that’s what the shelter claimed too.
The real reason I could not add my newest animal to my account was because I was part of the old HomeAgain business model, which meant I only paid a one-time fee, therefore I could not add my newest furry addition to my profile.
I tried a few times and kept receiving a prompt that my animal was already registered and that I should call them.
I have no issue paying to register the microchip my pet yet I was unable to do so unless I called and agreed to buy a membership.
How could my pet already be registered if, as the shelter and HomeAgain claim, no pet is registered until you pay their membership fee?
I searched and finally found an email link but knew I’d be even more irritated if I spent my time writing a lengthy email only to be told to call and I did not want to deal with some high pressure telephone salesperson trying to sell me a bunch of services, better known as “a membership” that I did not want or need. (I did call them eventually and they hung up on me)
As a responsible pet owner, I simply wanted to register my pets microchip.
Disgusted with their tactics, I decided to register my pet elsewhere.
FoundAnimals non-profit microchip registry
After much research, I selected Found Animals, a wonderful private, non-profit organization that offers a free microchip registry.
I registered my newest dog the day I adopted him, 8-25-13, and while I was completing the registration process, I added in my older dog baby who is already registered with Home Again.
The process was smooth and I felt very confident because FoundAnimals also has a link to the AAHA Universal Pet Microchip Lookup, which is what most shelters, vets and consumers use (or should) to access the microchip database.
When I was done, I entered my pets microchip number into the AAHA look-up and could clearly see that my pet was registered with Found Animals.
Strangely though, there were two entries. The first one was FoundAnimals and HomeAgain was listed second.
If my pet is not registered with Home Again, why is it even showing up?
Although I wondered why the HomeAgain entry was showing up and I must admit my inner voice was screaming that something was not right, I did not give it too much deep thought.
Since most people checking the registry will contact the first entry that comes up and since FoundAnimals, where I chose to register, was the first entry and had the most current information, I was satisfied.
My pet was registered and in the event he got lost, I could rest assured knowing that if someone found him and entered his microchip number into the AAHA look-up tool, we’d be reunited.
About a week later I checked the AAHA look-up again because I just wanted to make sure all was in order.
To my surprise, HomeAgain had updated their record and their entry was showing first.
Why would they update the record of an animal that hasn’t been registered with them? Why?
I did not register with them so what purpose would they have to update a record that is supposedly not even registered with them in the first place.
It really did make me wonder exactly what HomeAgain was up to and truthfully, at that point, I had a very bad feeling.
For good measure, I updated my record at FoundAnimals again and made a mental note to check it again.
A little over a week later, I checked it again and the same thing happened.
HomeAgain again updated the microchip record of an animal that I did not register with them and their entry was again showing first.
I updated my record again and verified though the AAHA look-up that my entry was coming up first.
This happened a number of times since 8-25-13 and it was really starting to bother me.
My newest addition had only been with me for a month at that point.
I did not feel comfortable registering my pet with HomeAgain and since I didn’t why were they updating their record so that their entry would supersede mine?
I finally became so irked that I started taking screen shots.
You can see by this screenshot below that HomeAgain once again updated their record on 9-26-13.
On 9-26-13, I owned my pet for one month and one day and HomeAgain had updated their record at least four times.
There is absolutely no reason for this. Or should I say no legitimate reason for this since my pet is not registered with them!
I went back into my account at the FoundAnimals the very same day and updated my record and, after I updated my entry, the FoundAnimals entry is on top where it should be.
Here’s the screenshot.
At this point, I knew that the many complaints I had read about the HomeAgain microchip scam were most likely true and I made another note to check the microchip records again.
On 10-5-13, I checked the AAHA microchip look-up tool again and found that HomeAgain updated their record that very day.
What is wrong with these people?
Why on earth is HomeAgain updating records on a animal that is not registered with them?
The reason is because the HomeAgain microchip scam is alive and well.
Note the HomeAgain entry on top dated 10-5-13 and my entry at FoundAnimals on 9-26-13 beneath it.
Again I updated my profile at FoundAnimals.
Here is a screen shot after I updated my record on 10-5-13.
Note that the FoundAnimals entry is on top. As it should be.
I became so disturbed by the HomeAgain microchip scam and the business tactics they employ that I felt that I had to warn others so I spent quite a few hours creating this website.
In the process of obtaining useful links to pass along to readers, I decided to check the AAHA Microchip registry again, just days later, and was simply floored to discover that HomeAgain updated their records for an animal that is not registered to them just TWO DAYS LATER.
What is going on here?
My pet is registered and HomeAgain keeps updating the entry so that they will be called first.
This is just not right.
Actually it is unbelievable and 100% proof positive of the HomeAgain microchip scam.
Here’s the database entry for 10-7-13. The unprofessional folks at HomeAgain updated their records again so that their entry would show up on top.
I then went into my account at Found Animals and updated the record.
Here is that screenshot.
Why would HomeAgain update a record numerous times when there is no record to update?
Remember my newest furry friend is not registered with HomeAgain.
It’s very clear exactly what HomeAgain is up to.
Still, I thought it was important to do some further checking to confirm what I already knew.
I contacted them and could not obtain any information from them.
The salesperson wanted the microchip number which I was not about to give them. I simply wanted info. They refused.
Could it be possible that HomeAgain continually updates their database for all animals that have a HomeAgain microchip implanted, whether or not they are registered with HomeAgain, and I was simply overreacting?
Maybe. But highly doubtful.
I decided to check the records on my older senior dog who is registered with both HomeAgain and FoundAnimals.
I had opted to register the microchip of my older dog baby with FoundAnimals when I registered my dog that I adopted in August.
Since both dogs are on my profile with FoundAnimals, anytime I update the profile, all of my pets entries are updated.
Here’s the screenshot of my older dog.
Now isn’t this interesting and quite telling.
The last time the HomeAgain record was updated was 11-25-12. That is the date that I accessed the HomeAgain records to remove one of my pets who passed away.
HomeAgain did not feel the need to update that entry. In fact, they have never updated it – presumably because I paid them a registration fee.
They did not feel the need to go into the record daily and change it so that it shows up on top.
It’s quite obvious that HomeAgain is only updating records of those Microchips that are HomeAgain microchips but not registered ($$$) with them by consumers.
How utterly underhanded and appalling!
I called HomeAgain one more time and again refused to provide the microchip numbers but I summarized the above scenario and asked why they were only updating records of animals that had a HomeAgain microchip but whose owners elected to register their pets in another registry.
I gave the representative quite an earful but he was not interested in anything other than selling me a membership.
He tried to deny the underhanded tactics they use and then I told them about my other pet and how that record was untouched.
I asked him why.
The representative became annoyed and refused to put me through to someone in marketing or to a supervisor, as I had requested, and eventually hung up on me.
So much for customer service.
As I finish writing this, it is now, 10-8-13, and I checked the AAHA look-up and I am utterly and totally appalled. And pissed!
HomeAgain updated their record, just hours after I updated mine.
Why on earth would they do that?
What is wrong with them?
Since it looks like this is going to be daily occurrence, I will create one single page that lists, with screen shots, showing the continual changes that they make to their record for a pet that is unregistered to them.
The HomeAgain microchip scam must be stopped!
Keep reading though this website and you see how it can even kill your pet.
Urge you to take action and let others know. Pet lovers can make a difference!
This website will provide you with information you need so that you can better protect your pet if he or she is lost and not have to worry about HomeAgain interfering with your efforts and even hampering the return of your precious furry family member.
That is the main reason for creating this website.
To encourage pet lovers and pet advocates to put an end to the HomeAgain microchip scam.
The HomeAgain microchip scan needs to stop.
There are a number of actions a consumer can take.
If the shelter that you are adopting from has not already implanted a microchip, insist on any other brand except Home Again.
Register with Home Again for one year and do not renew your membership. Your pet will still remain in the database and you can still update your contact information. Since they did receive some money from you, they will probably leave you alone and not change you pets microchip registration. If you do opt to go this route, and I hope you don’t, do not put your credit card, debit card or bank info on the website. Instead send them a money order not a check with you bank info on it because there have been reports of erroneous charges. (I know that this solution is easiest for most but it is really not the best solution because it will enable the HomeAgain microchip scam to continue and flourish.)
Register with another company and update your record weekly. Daily, if necessary. Although it requires extra effort, if enough consumers follow this action, HomeAgain will have to change their business model or they will go out of business. The power of the people, or animal lovers, should not be underestimated!
There are a number of Microchip registries that you can register your pets microchip with.
Pet owners might think that the more services they register to, the better but that is not the case.
Remember, people are going to look at the first entry. And if there are a bunch of entries it can be confusing.
Sure, there are some people that will go over and above and call everyone listed, however, shelters are often overwhelmed and understaffed and it is doubtful that they will have the time to contact all the entries listed
Take action to end the HomeAgain microchip scam
If Animal lovers and advocates band together and take action, the HomeAgain microchip scam will end. These types of consumer actions will also force other pet microchip companies to adhere to more honest business practices.
To show HomeAgain that you do not support them and want to put an end to the HomeAgain microchip scam, here are some actions to take that will have an impact:
Don’t patronize their HomeAgain services. That speaks volumes. Never underestimate the power of the people. If you have an account, cancel it and tell them why.
Talk to shelters and vets in you area about the HomeAgain microchip scam. Remember, they get free products and maybe even $’s so you really have to get through to the right person. Keep trying.
Tell everyone you know about the HomeAgain microchip scam. Share this information with your friends and family. Tell your coworkers, your kids teachers, the store clerk and anyone you see walking a dog. Tell anyone and everyone not to use HomeAgain and tell them why!
Use the power of social media to voice your opinion. Tell HomeAgain on Twitter and their 18,000 followers that you are unhappy with their business practices.
Visit the HomeAgain YouTube page and leave comments about the Home Again microchip scam to inform others.
Post comments on the HomeAgain facebook page expressing your displeasure at the HomeAgain micro chip scam.
Post links to this article on facebook, google+, twitter and other networking sites to help spread the word so that others can read about the HomeAgain microchip scam and join on making their voices heard.
As more and more people become aware of the HomeAgain microchip scam and their unprofessional business practices, they will lose business.
If enough people unite, they may be forced out of business.
Don’t let the HomeAgain microchip scam and reporting scam continue. Refuse to do business with them and let them know why!
Make your voice heard!
The only way to put a stop to the low down business practices they participate in is to make it count by hitting them in their pocketbook.
It’s important that animal lovers are aware of the Home Again microchip scam.
At one time the HomeAgain name was synonymous with pet microchipping and they offered a fantastic service enabling pet owners to locate their animals.
Pet parents paid a one-time fee and their pets microchip was registered.
If someone found a lost pet who had a microchip, the microchip was scanned and read, the pet parents were contacted and everyone was happy.
HomeAgain microchip scam: What you need to know
As other companies entered into the pet microchip business and technology improved, HomeAgain no longer had a monopoly on the microchip market.
That did not make them happy and they likely held a number of brainstorming sessions to formulate a strategy that would enable their business to continue to thrive, even in the face of competition and even at the expense of the pets themselves .
They changed their business model and now employ a number of questionable business practices in an attempt to control the pet micro chip industry.
The new, and certainly not improved, HomeAgain is aimed at cultivating businesses, namely pet shelters and veterinarian offices, by providing them with thousands of dollars of free products in an effort to force consumers to purchase their service.
Their goal is to have every pet at every shelter microchipped before you even adopt a pet with a HomeAgain microchip.
Here is how they market to businesses,
New HomeAgain clinics will be offered an introductory price of $750 (a $1,349 value) for two cartons of Universal WorldChip™ microchips and one Universal WorldScan™ Reader. For every 25 HomeAgain enrollments, clinics will receive a free carton of microchips. With continued enrollments at that level, it is possible to never have to pay for microchips again. Animal shelters should call 1-888-HomeAgain for information on discounted shelter pricing.
The statement above is crystal clear.
HomeAgain makes their money off of consumers.
That is how they can afford to provide thousands of dollars in free merchandise to the shelters and vets.
If that’s not bad enough, they utilize very unethical and deceptive practices that can hinder your efforts in locating your pet if you decide to register your pets microchip elsewhere.
Important topics covered throughout this website include:
The HomeAgain microchip scam in detail.
How it affects you and your pocketbook.
Information on registering your pets microchip with a reputable company.
HomeAgain provides free supplies to animal shelter and veterinarians.
Thousands of dollar worth of free supplies.
They continually run specials such as their buy 25 microchips get 25 free.
Scanners are provided for free or at steep discounts and their marketing literature lets shelters and vets know that they can obtain everything for free if they implant enough chips.
On the surface it seems like a selfless thing to do, however, as you will see, it is far from selfless.
HomeAgain microchip scam passes along all costs to consumers
HomeAgain wants shelters and vet offices to use a HomeAgain microchip rather than a competitors.
There are many brands of microchips on the market nowadays and modern universal microchip readers can read them all.
HomeAgain wants to take the choice away from the consumer by making sure that shelters, for example, implant a HomeAgain microchip.
Taking the choice away from the consumer is at the heart of the HomeAgain microchip scam and it is how they make their money.
All cost are passed to the consumer in the form of “memberships” or services pet owners may not want or need.
That is the HomeAgain current business model.
When other companies entered the pet microchip marketplace, HomeAgain began losing their “monopoly” on the pet microchip business and sadly resorted to underhanded and unprofessional tactics to remain in business.
Shelters are already underfunded and many businesses, not just shelters, can be swayed to utilize a certain product if the price is right.
Like in free!
Like in receiving cash and other incentives!
After adopting an animal, you are told that you pet already has a microchip implanted and that you have to register it when you get home because it is not registered.
This is where the HomeAgain microchip scam comes into action.
They want to force people to use HomeAgain services and, if you exercise your right not to, HomeAgain will use tactics to prevent you from being reunited with your pet with can cause your pet to be killed.
Yes it’s true, HomeAgain is penalizing consumers who do not register their pets with them.
Their “penalty” for not registering your pet with them could very well result in your pet not being returned to you and possibly even your pets death.
HomeAgain has absolutely no reason to update their records for an unregistered microchip, yet, as you can clearly see by reading through this website, they do.
This deplorable practice can prevent a responsible pet owner from being reunited with their pet.
Let’s say my little furry baby gets lost and the person that find him checks the AAHA registry. Naturally they will contact the listing that pops up first on the list, since it had the most recent date. Right?
HomeAgain keeps updating microchip records for pets that have a HomeAgain microchip but whose owners have exercised their right to register their microchip elsewhere.
This underhanded tactic ensures that the HomeAgain entry shows up first and they will likely be called if my pet is found.
The problem with that is that your precious pet is registered with a different registry and that entry should come up first.
By employing these dirty tactics, rescuers are going to contact HomeAgain since, on the surface, it looks like your pet is registered with HomeAgain.
And what do you think HomeAgain will tell them?
They will tell the person that calls that the pet is not registered with them because the pet owner was an irresponsible so and so who failed to register their pet even though the pet is registered.
That very action taken by HomeAgain could mean the difference between life and death for you pet.
All because you choose not to do business with them.
Shelters have to make very difficult life and death decisions daily and a pet that does not have current microchip info, or doesn’t according to HomeAgain, is at risk of being euthanized if they are old, ill or otherwise deemed unadoptable.
The rescuers are not going to get through to you or the registry that you registered with because HomeAgain is updating records for HomeAgain microchips that are not registered to them.
Sadly, this probably occurs far more often than we know about.
Who knows how many animals that were turned in to shelters or vets have been killed because their owners were unable to be located due to HomeAgain’s manipulation of the records..
Let that sink in. Your pet could be put to death if you opt to register your pets microchip elsewhere due to the pure and simple greed of HomeAgain.
HomeAgain will put your pets at risk so that they can fudge the numbers to make more money.
How utterly heartbreaking.
HomeAgain also uses that skewed information to convince shelters and vets that they need their service.
Read on to gain a better understanding of another facet of the HomeAgain microchip scam.
Typical example of HomeAgain microchip scam
Let’s say that HomeAgain has a total of five pet microchips that they provided to one shelter and that all five of the animals get adopted.
Let’s further say that 40% of the pet parents decide to use another company for their pet microchip.
That means that 60% of the pet parents register with HomeAgain and 40% do not. In other words, three people register with HomeAgain and two do not.
The folks behind the HomeAgain microchip scam will harass the two pet parents who did not sign up for their service by updating their registration records continually.
Now if one or both of the pet parents who decided to register with another company are separated from their animal, there is a good chance that they will not be reunited with their pet. Worse their pet might be euthanized due to deplorable practices of HomeAgain.
The HomeAgain microchip registration entry will show up first pretty much nullifying the entry of the responsible pet owner who simply decided to register elsewhere.
Then HomeAgain will combine statistics to present to other shelters and say that 40% of pet owners never register their microchip.
As you can see in the example above, that is simply not true.
Far from it.
The numbers were manipulated by HomeAgain.
They will use this erroneous information in order to convince shelters and vets to use their service.
And likely ply them with free goods to make their pitch more attractive all the while telling them what a great service they are providing because so many people fail to register pet microchips.
The truth is that many of those pets might really be registered in a pet microchip registry but if they are not registered with HomeAgain and had the misfortune of having a HomeAgain microchip implanted, HomeAgain will update the records superseding the owners records.
HomeAgain then compiles information on all of the HomeAgain microchips out there, whether or not they are “registered” and use those inflated numbers as a marketing tool to get more shelters and vets to sign up with them.
There is no such things as unregistered HomeAgain microchips. All HomeAgain microchips are maintained in their database and are “registered” to them.
That’s how the HomeAgain microchip scam works.
In addition to trying to force consumers to use their use service, they are actually responsible for hindering pet parents from being reunited with their babies.
The HomeAgain microchip scam force pets lovers into a membership.
Some pet owners realize that they have choices and when they make the choice not to use HomeAgain the company engages in retaliatory practices that could ultimately result in the death of your pet if he or she is lost.
This section provides information on the HomeAgain “memberships” and in the next section, there are links to pet microchip registries that you can register your pet with instead of HomeAgain.
Visitors to the HomeAgain website are forced into an annual membership to register their pets microchip.
Currently the annual membership fee is $17.99.
The website has a snarky salesperson type of feel to it.
They prefer to be contacted by telephone, presumably to subject you to a high pressure conversation with a salesperson in order to suck you in to the HomeAgain microchip scam.
According to HomeAgain,
Following the first year of HomeAgain membership (which is regularly priced at $17.99 but may be offered at a discount through a HomeAgain vet clinic or shelter), pet owners will be able to maintain their exclusive member benefits by renewing their annual membership at a nominal cost of $17.99 per year.
Consumers are very confused about all of this and are more confused if they use the blue form supplied by HomeAgain via the pet shelter.
Some consumers don’t want a membership. They simply want to register their pets microchip. And they are more than willing to pay for the registration.
The HomeAgain website leads you to believe that if you do not renew your membership that your pet is not protected, which is completely untrue and is part of the overall scam.
More on that later.
Registering a HomeAgain microchip with a different company
HomeAgain wants you to register with them.
Remember, they make their money by the annual fee they charge consumers.
It is obviously a very profitable business for them. So profitable that they can afford to provide free supplies and incentives to pet shelters and veterinarians.
That is the heart of how the HomeAgain microchip scam works.
In their business marketing literature, they let businesses know that even if consumers do not renew their membership, their pet will remain registered in the Home Again database forever, which is a key point as to why so many shelters partner with them.
To them, it seems like a win-win situation. Shelters and vets get free supplies and perhaps even cash incentives and HomeAgain makes millions.
They may even think they are making a difference in the world by ensuring that all pets taken in at the facility are microchipped.
Or, they may be receiving cash incentives for the participation.
In either scenario, it is certainly a loss to the consumer and the effects of the HomeAgain pet microchip scam are very far reaching.
All costs are passed along to the consumer.
What the shelters may or may not realize is what happens on the back end at HomeAgain.
Should you decide not to register with HomeAgain, they will employ extremely questionable and unethical practices.
Think about this next statement.
The shelter that you adopted your pet from, or the veterinarian that implanted the microchip has all of the information right there at their fingertips. They have your name, your pets name and your contact information and can easily enter the information into the database right then and there.
The microchips are all numbered and tracked so it is a very simple task.
HomeAgain supplies the numbered microchips and they know exactly which shelter or veterinarian implanted the microchip.
The process would take only a minute or two.
Instead, the consumer is told to register the microchip at home so that HomeAgain can sell a membership. Both vets and shelters will warn you that your pet is not registered until you officially register with Home Again.
Another statement that is simply not true.
The microchip is already registered to HomeAgain and they use that registration to harass consumers who choose not to use their service.