HomeAgain provides free supplies to animal shelter and veterinarians.
Thousands of dollar worth of free supplies.
They continually run specials such as their buy 25 microchips get 25 free.
Scanners are provided for free or at steep discounts and their marketing literature lets shelters and vets know that they can obtain everything for free if they implant enough chips.
On the surface it seems like a selfless thing to do, however, as you will see, it is far from selfless.
HomeAgain microchip scam passes along all costs to consumers
HomeAgain wants shelters and vet offices to use a HomeAgain microchip rather than a competitors.
There are many brands of microchips on the market nowadays and modern universal microchip readers can read them all.
HomeAgain wants to take the choice away from the consumer by making sure that shelters, for example, implant a HomeAgain microchip.
Taking the choice away from the consumer is at the heart of the HomeAgain microchip scam and it is how they make their money.
All cost are passed to the consumer in the form of “memberships” or services pet owners may not want or need.
That is the HomeAgain current business model.
When other companies entered the pet microchip marketplace, HomeAgain began losing their “monopoly” on the pet microchip business and sadly resorted to underhanded and unprofessional tactics to remain in business.
Shelters are already underfunded and many businesses, not just shelters, can be swayed to utilize a certain product if the price is right.
Like in free!
Like in receiving cash and other incentives!
After adopting an animal, you are told that you pet already has a microchip implanted and that you have to register it when you get home because it is not registered.
This is where the HomeAgain microchip scam comes into action.
They want to force people to use HomeAgain services and, if you exercise your right not to, HomeAgain will use tactics to prevent you from being reunited with your pet with can cause your pet to be killed.
All for money!