Tag Archives: Pet

Overview of the HomeAgain microchip scam

It’s important that animal lovers are aware of the Home Again microchip scam.

At one time the HomeAgain name was synonymous with pet microchipping and they offered a fantastic service enabling pet owners to locate their animals.

Pet parents paid a one-time fee and their pets microchip was registered.

If someone found a lost pet who had a microchip, the microchip was scanned and read, the pet parents were contacted and everyone was happy.

HomeAgain microchip scam: What you need to know

As other companies entered into the pet microchip business and technology improved, HomeAgain no longer had a monopoly on the microchip market.

That did not make them happy and they likely held a number of brainstorming sessions to formulate a strategy that would enable their business to continue to thrive, even in the face of competition and even at the expense of the pets themselves .

They changed their business model and now employ a number of questionable business practices in an attempt to control the pet micro chip industry.

The new, and certainly not improved, HomeAgain is aimed at cultivating businesses, namely pet shelters and veterinarian offices, by providing them with thousands of dollars of free products in an effort to force consumers to purchase their service.

Their goal is to have every pet at every shelter microchipped before you even adopt a pet with a HomeAgain microchip.

Here is how they market to businesses,

New HomeAgain clinics will be offered an introductory price of $750 (a $1,349 value) for two cartons of Universal WorldChip™ microchips and one Universal WorldScan™ Reader. For every 25 HomeAgain enrollments, clinics will receive a free carton of microchips. With continued enrollments at that level, it is possible to never have to pay for microchips again. Animal shelters should call 1-888-HomeAgain for information on discounted shelter pricing.

The statement above is crystal clear.

HomeAgain makes their money off of consumers.

That is how they can afford to provide thousands of dollars in free merchandise to the shelters and vets.

If that’s not bad enough, they utilize very unethical and deceptive practices that can hinder your efforts in locating your pet if you decide to register your pets microchip elsewhere.

Important topics covered throughout this website include:

How the HomeAgain microchip scam operates

HomeAgain provides free supplies to animal shelter and veterinarians.

Thousands of dollar worth of free supplies.

They continually run specials such as their buy 25 microchips get 25 free.

Scanners are provided for free or at steep discounts and their marketing literature lets shelters and vets know that they can obtain everything for free if they implant enough chips.

On the surface it seems like a selfless thing to do, however, as you will see, it is far from selfless.

HomeAgain microchip scam passes along all costs to consumers

HomeAgain wants shelters and vet offices to use a HomeAgain microchip rather than a competitors.

There are many brands of microchips on the market nowadays and modern universal microchip readers can read them all.

HomeAgain wants to take the choice away from the consumer by making sure that shelters, for example, implant a HomeAgain microchip.

Taking the choice away from the consumer is at the heart of the HomeAgain microchip scam and it is how they make their money.

All cost are passed to the consumer in the form of “memberships” or services pet owners may not want or need.

That is the HomeAgain current business model.

When other companies entered the pet microchip marketplace, HomeAgain began losing their “monopoly” on the pet microchip business and sadly resorted to underhanded and unprofessional tactics to remain in business.

Shelters are already underfunded and many businesses, not just shelters, can be swayed to utilize a certain product if the price is right.

Like in free!

Like in receiving cash and other incentives!

After adopting an animal, you are told that you pet already has a microchip implanted and that you have to register it when you get home because it is not registered.

This is where the HomeAgain microchip scam comes into action.

They want to force people to use HomeAgain services and, if you exercise your right not to, HomeAgain will use tactics to prevent you from being reunited with your pet with can cause your pet to be killed.

All for money!